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The Stone / Divide

The Stone is a multi-brand clothing store with forty physical retail outlets spread across west and central Netherlands. From 2009, The Stone has also been active online, and the company has evolved from a multichannel retailer to a retail organization with an omnichannel architecture. With a mobile-first strategy, a big data (loyalty) environment, and a full integration of eCommerce processes into the overall business architecture, The Stone has evolved into a major omnichannel player.

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